Track and Trace

Türkiye was the first country in the world to implement track-and-trace solutions for the pharmaceutical industry. In 2009, the Turkish Ministry of Health introduced regulations requiring all prescription drugs to be serialized and tracked throughout the supply chain. This was done to combat counterfeit drugs and improve patient safety. The implementation of the track-and-trace system in Türkiye was a significant undertaking, requiring the cooperation of pharmaceutical companies, distributors, and regulatory authorities. Turkey’s experience with traceability has been recognized as a model for other countries looking to implement similar systems. The country’s success has also led to the development of a local industry around traceability solutions.

As Kura, we are proud to have played a significant role in the implementation of the first track-and-trace solutions to be seen in the market. Thanks to the collaboration with our trusted partner Antares Vision, since 2009 we have been providing comprehensive traceability solutions to pharmaceutical companies in Turkey, helping them comply with the regulations and improve the safety and quality of drugs for Turkish consumers.

In the past years our team has developed full expertise in serialization, aggregation, and data management which has been essential in ensuring the success of traceability in Turkey. Our long-time partner Antares Vision is able to provide a unique and integrated ecosystem of technologies – including software and hardware – to guarantee product quality through inspection systems and equipment, and end-to-end traceability through connected data management, applying artificial intelligence and blockchain.